Wednesday saw the official launch party of streetwear brand Weekend Offender’s shiny new Soho store. By 6.30pm D’arblay st was roadblocked and the free beer courtesy of BUD 66 and delicious bbq food from Bodeans both helped create a unique winter street party atmosphere. Despite it being freezing cold the event attracted a huge crowd of London’s finest urban scenesters from Fashion Editors, Stylists , Bloggers, Models and more .
Guests included much hyped hip hop artist ‘ Mikill Pane’, the beautiful Sunday Girl, Pro Skateboarder and model Lucien Clarke, and the very eccentric man of the moment Prince Cassius.
If the shop party wasn’t enough at 9pm the crowds were moved swiftly round the corner to Soho’s secret underground a-list haunt ‘St Moritz’Club. With BUD 66 still on tap the night continued late into the early hours with live performances from ‘Mikill Pane’ and DJ duo ‘Joe and Will Ask’
The store will showcase a wider, more diverse collection with limited editions, and exclusives such as the recent collaboration with Kingston kustoms who have
created a series of bespoke fixed wheel racers.